Blog & Articles
When you started your business - was that last year, 10 years ago? - you had grand visions of its purpose, place and what it would look like when success came knocking at your door. Small and medium sized businesses define success in various ways. Some want to grow large, make as much money as possible and scale the heights of public ownership and stock options. Others want to impact their communities in positive ways. For some, touching lives and improving them on an individual basis is the ultimate satisfaction. Regardless of how you define success, one key ingredient is a constant flow of new customers. ... read more »
We are conditioned in this modern era to think of nearly everything as a commodity. We have had it beaten into us by one advertisement after another that shouts about low prices and discounts. There is the radio advertisement that guarantees no one will sell it for lower. And the television ad that promises your money back if you can find a lower price. ... read more »
Companies have voices. The best companies understand this and it pervades everything they do. Their voices come from two places I have discussed before: Why are they in business, and How will will they transform your life. ... read more »
Impress Design has been listed as a "Top 100 Best Design Blog" to follow for 2014. ... read more »
There is a revolution taking place. Like all revolutions, it is a purging of the old and an adoption of something new. It is transforming America and most of you reading this are at the heart of it. ... read more »
All purchases are emotional. People care about two things: how are they going to benefit from purchasing your product or services – how will you transform their lives – and why are you in business. ... read more »
Everything you think about your website (if you have one) and your online presence is probably twisted by a lack of perspective or a false mindset. Small and local business owners often misunderstand what their website actually is. ... read more »
Each year, the Parker Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Parker area a great place to live, work and play. ... read more »
Your website – especially if it is new – is an ever-changing organism. Visitors come and go, each with his or her own agenda. For most companies, business needs and focus switch or change over time, some grow, some slide away. To win the marketing game you have to connect with people and offer them a reason to return or to use your products and services. Keeping on top of the changing face of your business is critical. ... read more »
ShowMemberChunk is a super-lightweight MODX snippet that allows you to customize content based upon whether or not someone is a member of a website group. It is designed to be easy to use and implement and can be up and running in minutes. ... read more »
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