About Impress Design

Impress Design - the professional creative outlet for Jack McDaniel - is located in Parker, Colorado, but I have clients from many places.

Design is about communication. Most effective design work communicates in a simple but elegant manner that speaks directly to its intended audience. This philosophy is the essence of what drives my work.

I come to design with a unique perspective. I spent many years in the business world as a Key Accounts Representative and several more as Vice President of Sales and Marketing for two different companies. I've worked pre-production in a print shop and have guest lectured to the Advanced Web Design class at a couple of local colleges. Many of my sites - all hand-coded - have been listed in 'Best-of' galleries around the web. All of this means I understand how to properly communicate with your target audience.

Client Driven

No one knows your business as well as you do. My job is to listen, learn and interpret your dreams and goals and produce them on paper or into pixels. While all designers love to create beautiful works of art, my first job is to help you effectively communicate to your target audience. Each industry has its limitations. What works for one won't necessarily work for another. I look for a solution that is unique to your business.

You have the option of working with a large design house or agency, or you can work with a small studio like Impress Design. Staying small means you get lots of attention - okay, you get all of my attention - and the costs will likely be lower. But don't think that I can't handle a larger project. I have a group of professionals I hire on a contract basis to complete any project. Start-ups looking to create a corporate image to a large, multi-level CMS with eCommerce and customer owned stores - I've successfully managed them all.